City Feed now has a loyalty REWARD program for customers!

SHOP LOCAL, & SAVE! Sign up for City Feed’s REWARDS and get $10.00 back for every $200 you spend!

  • Earn 5 points for every $1.00 you spend on groceries, including beer and wine.
  • Earn 10 points for every $1.00 you spend on cafe and deli items.
  • Earn 1000 points, and get a $10.00 reward to spend at City Feed!

That’s $10-$20 back for every $200 you spend! 

You can sign up in-store, or follow these instructions!

  1. Visit
  2. Click “Login/Register”
  3. Click “Need an account? Register.”
  4. Enter email address and create a password.
  5. Decide if you want to opt into e-receipts and special offers.
  6. Enter first and last name
  7. Enter verification code, sent by email.

Once you are signed up, whenever you visit the store, simply tell the cashier at checkout that you’re a loyalty REWARDS member, provide your name, and earn points on your purchase! Track your rewards at

If you have any feedback about the program, please let us know at [email protected].

Thank you for being a LOYAL City Feed customer!

City Feed and Supply on Boylston will be closing until further notice. Our Centre Street store will remain open with grocery sales only, no cafe or deli items will be made or sold. New Hours Effective March 29th: 7:00 a.m. - 8:00 p.m. Monday - Saturday & 9:00 a.m. - 7:00 p.m. on Sunday. The first hour of the store being open we will give priority service to customers 60 years and over. We will be limiting the number of customers in the store to no more than 15 at a time so that folks can maintain a safe social distance. No reusable bags will be accepted at this time as well as no returns at this time in order to avoid any contamination. Thank you for your understanding and cooperation. Stay Safe! BE WELL. View Hours